• Amy Miller

Keeping technical skills fresh

Did you know you can complete a bunch of online trainings and certifications through LinkedIn now*? The career/social networking platform acquired Lynda.com a few years ago, and absorbed the full catalog of the massive open online course's (MOOC) instructional videos and course content in the process. It's been rebranded as LinkedIn Learning, and there is a dizzying array of course options now available. I just completed the SEO Foundations course last night, and found it considerably more detailed and informative than expected. I am working to keep my technical skills fresh as I seek employment and was delighted to discover I could take trainings and even obtain certifications through a service I'm already paying for. I found the SEO course so valuable that I'm launching into the much more time consuming Digital Marketing Learning Path, of which the SEO course was just a small part. The total time commitment in the learning path, which includes instruction in social media marketing, newsletters, blogs, Google AdWords, Google Analytics and a lot more, is nearly 40 hours. The course is presented in partnership with the American Marketing Association, and includes the option to spend $349 to take the AMA Certified Digital Marketer exam at the conclusion. What do you think? Is the AMA seal of approval worth the cost? Do employers value these online trainings? Leave me a comment and let me know if you've done anything like this and whether you felt it was worth your time and money.

* You must be a LinkedIn Premium subscriber to access LinkedIn Learning content.

SEO skills certification
I feel so official. Go ahead, ask me anything about SEO!

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