HELLO! I’M AMY MILLER
I am a snappy storyteller, PR professional and MBA who believes deeply in the ability of high-impact writing to form meaningful and durable connections between institutions and constituencies.
I am an experienced strategist, ball juggler, deadline meeter, client pleaser, stunt puller and generally thoughtful and analytical professional. With a bachelor’s degree in English and a master’s in business, my widely disparate academic background reflects both my creativity and groundedness: I’m equally comfortable creating catching social media campaigns and performing regression analysis to measure their effectiveness.
FREELANCE WRITER/EDITOR/PROJECT MANAGER
Writer, editor and project manager for a variety of initiatives aimed at promoting international diplomacy and conservation initiatives in the Arctic. Contributor to The Huntington Library, Art Collections and Botanical Garden's Verso Blog.
PRESS SECRETARY, U.S. SEN. MARK BEGICH
September 2012-February 2013
Fielded nonstop media inquiries on a wide range of subjects while also developing overall communications strategy; writing and distributing daily press announcements, speeches, constituent communications, briefing memos and web copy; managing social media channels and developing content; and planning and organizing events. Everything was on deadline, always. Priorities changed at the drop of a hat. Strong relationships with coworkers, reporters, business and civic leaders and Congressional colleagues were crucial.
VICE PRESIDENT, THOMPSON & CO. PUBLIC RELATIONS
May 2007-September 2012
As the No. 2 in this small but feisty PR agency, I led several client accounts and projects; developed new business; hired, trained and mentored staff; pitched and placed stories on a wide range of topics with journalists around the country; managed social media channels for clients; served as a crisis communications advisor; and helped run the business on a day-to-day basis. The work was widely varied but included many clients in the travel industry, as well as in transportation, energy, nonprofits, arts and unions.
DIRECTOR OF COMMUNICATIONS, PACIFIC LUTHERAN UNIVERSITY
January 2006-May 2007
My main function in this job was serving as the editor-in-chief of PLU's alumni magazine, with responsibility for the overall editorial, design and production of the magazine, which was published quarterly. Additional duties included writing and editing the university's campus-centric weekly e-newsletter and maintaining the associated website; developing relationships and pitching stories to members of the local, regional and national press; and serving as a crisis communications responder on behalf of the university.
ACCOUNT MANAGER, BERNHOLZ & GRAHAM PUBLIC RELATIONS
January 2002-December 2005
This was my first PR agency job, and I thrived in the fast-paced atmosphere. I was the agency's primary writer, completing dozens of press kits, RFPs, crisis plans, brochures, web copy and other materials. I was also responsible for planning and executing several high-profile client events and media tours.
What I’ve Learned
January 2013 -
MBA UNIVERSITY OF ALASKA ANCHORAGE
My studies were focused on data analysis and business intelligence. I was also selected for the School of Business' competitive Leadership Fellows program, in which I received one-on-one mentorship and training to develop my leadership capabilities. GPA: 3.9
August 1994 - May 1998
BA WESTERN STATE COLORADO UNIVERSITY
I received my bachelor's degree in English with a minor in journalism. GPA: 3.8
A few tricks I picked up along the way
I'm certified in the National Incident Management System and have trained and drilled repeatedly throughout my career in crisis response. As vice president of a PR agency, I responded to several client crises, including some that drew national and international media attention.
I have years of experience writing search-engine optimized web and email content that pops. I was the lead writer and editor for email marketing campaigns delivered to hundreds of thousands of recipients monthly with industry-beating open and click rates.
During my MBA program, I was selected to be a part of the University of Alaska Anchorage's Leadership Fellows program, a competitive program that paired students with established business leaders for focused mentorship and leadership skills development.