HELLO! I’M AMY MILLER
I am a snappy storyteller, communications professional and MBA who believes deeply in the ability of high-impact writing to form meaningful and durable connections between institutions and constituencies.
I am an experienced strategist, ball juggler, deadline meeter, client pleaser, stunt puller and generally thoughtful and analytical professional. With a bachelor’s degree in English and a master’s in business, my widely disparate academic background reflects both my creativity and groundedness: I’m equally comfortable creating catchy social media campaigns and performing regression analysis to measure their effectiveness.
There’s a yellow brick road to communications-strategy success: it starts with research and analysis, understanding human behavior, goal-setting and creative tactics, measurement and on-the-fly adjustment. What can be harder to master are the organizational dynamics. To truly deliver, you must be trusted and you must add value. I listen, I ask questions and I do my homework to design strategies that advance organizational goals and build the credibility of the communications function.
WRITING AND EDITING
From business feasibility studies to long-form feature storytelling and search-engine optimized web content, I’ve written in nearly every format and style imaginable. I’m a skilled observer of voice and style, allowing me to write within brand guidelines or for executives in a way that is authentic, credible and engaging.
I started my career as a print reporter and have an innate understanding of what constitutes news and what reporters need to tell a complete and well-rounded story.
I’m experienced with managing large-scale, logistically complex projects and events, from design and budgeting to execution and follow up. Examples include a ribbon cutting for a renewable-energy project on a remote, uninhabited island; week-long media tours; ballot initiative campaigns; and virtual events attended by more than a thousand people.
At the height of the pandemic, from the darkest recesses of my husband’s closet, I created my first podcast for a client to document their employees’ experiences adjusting to working from home and coping with isolation and uncertainty. What started as an experiment became an important source of connection at a deeply uncertain time. I am certified in podcasting from the University of California Berkeley’s Advanced Media Institute.
November 2020 - present
COMMUNICATIONS MANAGER | SEALASKA
Project manager, strategist and lead writer and editor for Sealaska, a shareholder-owned Alaska Native corporation that specializes in sustainable seafood and marine sciences. My role includes media relations and pitching, email marketing, campaign strategy and execution, and print projects like the quarterly shareholder newsletter and annual report.
August 2019 - October 2020
FOUNDER AND STRATEGIST | THE WORDSHOP
Established a content-marketing consultancy that provided podcasting, blogging, web copy, ebooks, white papers, infographics, social content and more.
September 2012 - February 2013
PRESS SECRETARY | U.S. SEN. MARK BEGICH
Fielded nonstop media inquiries on a wide range of subjects while also developing overall communications strategy; writing and distributing daily press announcements, speeches, constituent communications, briefing memos and web copy; managing social media channels and developing content; and planning and organizing events. Everything was on deadline, always. Priorities changed at the drop of a hat. Strong relationships with coworkers, reporters, business and civic leaders and Congressional colleagues were crucial.
May 2007 - September 2012
VICE PRESIDENT | THOMPSON & CO. PUBLIC RELATIONS
As the No. 2 in this small but feisty PR agency, I led several client accounts and projects; developed new business; hired, trained and mentored staff; pitched and placed stories on a wide range of topics with journalists around the country; managed social media channels for clients; served as a crisis communications advisor; and helped run the business on a day-to-day basis. The work was widely varied but included many clients in the travel industry, as well as in transportation, energy, nonprofits, arts and unions.
Interested in learning more about my professional background?
OTHER RELEVANT EXPERIENCE
University of Alaska Center for Economic Development
Volunteer for KSKA public radio in Anchorage
WEB AND EMAIL MARKETING
Dawley & Associates, Seattle, WA
Fairbanks Daily News-Miner
I’ve had the privilege of knowing, working and collaborating with Amy for close to 20 years. Amy has an innate ability to bring a narrative to life with creative expression and an unexpected approach. Amy is smart, personable and will give 110% to ensure your success.
Marketing Program Coordinator
Ted Stevens Anchorage International Airport
As the President of the Alaska Travel Industry Association, I had the great fortune of working with Amy as a contractor on marketing communications projects. Amy was collaborative, creative and delivered assignments in a timely manner. In marketing, one may experience creative types who do not deliver as committed. Not Amy. She is both creative and executes capably. I heartily recommend Amy for communications and marketing content strategy work.
Director of Tourism Development
Port of Seattle
UNIVERSITY OF ALASKA ANCHORAGE
My studies were focused on data analysis and business intelligence. I was also selected for the competitive Leadership Fellows program, in which I received one-on-one mentorship and training to develop my leadership capabilities. GPA: 3.9
WESTERN STATE COLORADO UNIVERSITY
I received my bachelor's degree in English with a minor in journalism. GPA: 3.8